Data gives you clarity, but it doesn’t give you wisdom. Intuition gives you speed, but it doesn’t always give you accuracy.

Across all investor groups, AI is becoming a significant tool for spotting patterns. Markets often react to subtle signals, ...

A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

This note presents a comprehensive framework for improving decision-making capabilities in high-pressure, high-stakes environments. It introduces six evidence-based strategies that help leaders ...

Inside the mind of a decision scientist: What influences what we choose.

A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining ...

Across cultures and continents, most people prefer to tackle life’s toughest choices alone, trusting their own gut or inner voice over the counsel of friends or the wisdom of the crowd, according to a ...

When you make a decision, certain neurons in your brain emit short bursts of the neurotransmitter dopamine. A new Yale study shows that when other factors wholly unrelated to the decision at hand — ...

What exactly is shared decision making and why is it important to know? As a starting point to understanding the new vaccine ...

Decisions run our lives. From the moment we wake up and decide to get out of bed to the moment we turn off the light and decide to sleep, we make decisions. Those who can make hard decisions are ...