Because it delivers more detail than the cheaper, briefer postcard mailer, the brochure makes a great direct mail alternative when it’s time to dig deeper for a positive customer response. It’s not ...

Tour operator Cosmosair is aiming to bypass travel agents and win more holiday business directly from consumers with the introduction of its first direct mail brochure. Cosmosair launches the brochure ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...