Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s not to say print is dead: Catalog marketers are ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What direct mail package designs are ...

Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application? How do we make our e-mails more effective ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts. Chief Marketer recently talked with Tom Mastrocola, director of subscription ...

Sandy Alexander, Inc., a leader in integrated multi-channel communication solutions, announced the launch of a direct mail app on the Salesforce AppExchange. MailPath, an application specific to ...