Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A new report by Forrester claims that the current ad model ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Do you know about display advertising ad sizes? Prove it by testing yourself against our Display Ad Size Quizzes & Exams! The key to being a display ad sizes pro is repetition. It’s not about the ...