“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on creating new advertising opportunities to reach the customers it already ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people. Advertisers ...

A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all ...

Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad ...

Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta ...