Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for ...

Valid is an AI-enabled ad agency transforming digital advertising by automating campaign management, optimization, and performance tracking. By leveraging AI, Valid enables businesses of all sizes to ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Startups have many expenses. As an emerging company develops products and implements business systems, setting aside enough money to promote a new brand and its offerings may prove difficult.