There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

As an epidemiologist and physician, I’ve long been concerned about how health interventions for marginalized communities are evaluated. A new study explores that concern and offers some solutions for ...

Companies often talk about employee effectiveness and efficiency when brainstorming ways to improve business. While they sound similar, effectiveness means something entirely different than efficiency ...

Businesses implement training programs for their employees in response to problems with employee performance, motivation or poor work quality. They develop goals for the training and then have to ...

Introduction Many neonatal deaths are avoidable using existing low-cost evidence-based interventions. This study evaluated ...

The increasing incidence of pediatric hospitalizations associated with coronavirus disease 2019 (Covid-19) caused by the B.1.617.2 (delta) variant of severe acute respiratory syndrome coronavirus 2 ...

A talk, The Unreasonable Effectiveness of the Fourier Transform, was presented by [Joshua Wise] at Teardown 2025 in June last ...