Welcome, marketing aficionados! Are you tired of hearing that email marketing is dead? Well, it's time to debunk that myth. Today, we're diving into a recent episode of the Marketing Smarts Live Show.

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Email marketing can be a powerful tactic for B2B firms of all types. However, standing out in people's inboxes and spurring action can be major challenges. An infographic (below) from DiGGrowth ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you ...