Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

Mailchimp builds on existing generative AI tools and Intuit’s AI-driven expert platform to launch product that allows marketers and small businesses to create email campaigns ATLANTA--(BUSINESS WIRE)- ...

Email marketing can help you boost awareness of your company’s products and their unique features and benefits. It’s also a great way to build trust with customers and help shape a positive opinion of ...

As consumers, we're often quick to delete emails that don't seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our ...

I received many responses to my recent article on why enterprises should monitor their e-mail closely to reduce the potential for employees to receive inappropriate content. Here’s a sampling of the ...

In the noisy, crowded jungle of modern marketing, dynamic content is the ultra-adaptive chameleon: It changes itself based on demographics or preferences of your subscribers. Dynamic content can be ...