Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

As a ghostwriter for CEOs and C-suite executives across industries, I spend my days inside the minds of leaders running organizations worth millions, even billions of dollars. I hear what they say ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In workplace conversations dominated by quiet quitting, ...