While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Eye primers are thick and somewhat sticky products which are meant to help eyeshadows adhere better. These smoothen out the creases of your eyes and, much like facial primers, fill in the unevenness ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

Do I need eye primer? Have you ever caught a glimpse of your makeup a few hours after applying and noticed it creasing, fading or smudging? Even eyeshadow formulas touting their long-lasting ...