Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car’s engine, PPC management needs regular tune-ups and maintenance in order to perform ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...