Online shopping has become second nature for most of us, but with it comes a growing problem that affects millions of purchasing decisions every day. Research suggests that roughly 31% of reviews ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Never underestimate people’s ability to get creative. Job ...

I miss the days of the early web when most things online felt legit—back before the proliferation of bots and generative AI. The modern web has drastically changed, and it feels like “fake” content ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...

UK consumer group Which? has found hundreds of groups on Facebook that are recruiting people in the UK to write fake, highly-rated reviews on Amazon.