From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

Holi is more than just a festival of colours—it’s a celebration of identity, energy, and emotions. Each colour represents a unique set of character traits, emotional outlook, career choices, hidden ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

Can a person's favourite colour reveal an insight in their personality? According to Swiss psychologist Max Lucier, there is a correlation between someone's favourite hue and their character. As far ...