When Gen Z calls something “loud,” they’re rarely talking about sound. They’re talking about effort, overexposure, or ...

A survey by Talker Research found 49% of Gen Z uses white noise to fall asleep. White noise is a steady, continuous sound that works as an auditory blanket, masking other sounds that might be ...

Gen Z slang is bussin—if you know what it means. From skibidi to frfr, we're decoding the vibes so you don't get cooked. Gen ...

Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from digital noise, per details shared with Marketing Dive. The effort kicks off with “Road Trip,” a ...

Move over, Karen, there’s a new bird in town. If you’ve been hanging out online lately, you might’ve noticed a shift in how people describe that one person who just won't stop complaining—and honestly ...

Forbes contributors publish independent expert analyses and insights. Hersh Shefrin analyzes how psychology impacts markets and policy. The majority of Generation Z lacks financial literacy. They are ...

Gen Z has certain habits and behaviors that they collectively engage in that may unknowingly be making their lives more ...