Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115-year-old brand is changing tactics this month by ...
Gillette is rapidly trying to transform its image from “the best a man can get” to a cheaper shave. In a “very different approach for the brand,” Gillette said Wednesday that it’s introducing ...
Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...
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