Glocalization is about embracing the concept that the global economy is, in essence, a series of local economies. True business engagement in our interconnected world requires more than just a global ...

If you asked your retail staff to look customers in the eye and greet them with a smile, would that hurt your business? Maybe. U.S.-based Walmart discovered this in 1998 when it opened its first ...

The competition in the smartphone market is increasing day by day, with a number of established brands vying for market share. Despite this intense competition, consumers are still willing to give new ...

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its ...

Here's a mashup term to ponder: "glocalization." Glocalization, as defined in Investopedia, describes "a product or service that is developed and distributed globally, but is also fashioned to ...

The last couple of years have radically transformed how and where we work – and spurred new approaches to going global. Here, for The Drum’s Globalization Deep Dive, Rowan Byers of social specialists ...