I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Nonprofits often survey donors, but if they’re not asking the right questions, they may not be getting the data they need to maximize the chances that donors will continue to give. Including one or ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...