Google has a new plan to get rid of third-party cookies. Google Topics is a browser tracking system that will determine what topics a user is interested in based on their last three weeks of online ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

As Google charges ahead with testing Topics — a system based around tracking subjects a web user shows interest in — via small-scale trials, questions remain around its rollout, effectiveness and ...