With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision point.

The book focuses on how modern marketing systems, despite increased automation, data access, and platform expansion, are ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Is it worth it to earn a digital marketing degree or better to get hands-on experience? Check out the pros and cons of each career path. So you want to be a digital marketer. Whether you have ...

A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity or execution, but in psychology. Written by digital marketing professional ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Nivedigital Academy, backed by an award-winning digital marketing agency in Nigeria, has officially launched Nigeria’s first agency-based digital marketing training program with AI. The initiative is ...