One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If time is money, small business owners that don’t take advantage of AI tools like ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...