An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. Rather ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Governance is not just for website management. Deploying a successful and integrated marketing plan for a higher education institution relies on the work of internal stakeholders. Yes, we need ...

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...