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When a small business chooses to market itself internationally, it faces a unique set of challenges. While the company no doubt wants to maintain a consistent image across different markets, it must ...
The U.K.'s leading movie agency will pilot P&A support for U.S. releases of selected U.K. movies in 2014 and identifies the U.S., China and Brazil as key growth territories. By Stuart Kemp LONDON – ...
Universities should overhaul their internationalization strategies to address the demands of a world rapidly changing due to political, social and technological shifts, Christopher Cripps, vice ...
Launching your business overseas can be an exciting and frightening endeavor. When you enter a new market, you will have new customers, new employees and new partners. It is important not to blindly ...
In 2018, the International Association of Universities (IAU) conducted its Global Survey on Internationalization of higher education, the fifth in a series that began in 2003. It is also the first one ...
Let us take a minute to salute the international companies, those that have gone multi-market or are on that path. They deserve our applause and respect. When I led market entry programs at the U.S.
Since its most recent global strategy report in 2019, Yale is shifting its international focus from administrative-led initiatives to smaller faculty-led projects. According to Steven Wilkinson, the ...
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether ...
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