Spending on Web ads, other than paid search listings, is expected to grow 7.6 percent, while ad spending across all media likely will rise 3.4 percent this year, according to TNS Media Intelligence.

Internet users overwhelmingly enjoy free Web content supported by advertising, and they’d rather see advertisements targeted toward their interests than random ads, according to a survey released this ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...