LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

and so no screen time at all. LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Add articles to your saved list and come back to them anytime. The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most ...

The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most significant evolution in its 93-year history: a tiny computer embedded ...