Lego Introduces Smart Play
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LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.
Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics Show, promising to enhance the imaginations of children everywhere. Adults on social media aren’t so sure.
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego flowers, scenes from ‘Wicked,’ Lego ‘Star Wars’ builds, and more from just
The walk to the gate of Legoland Florida during Lego Star Wars Days can be jarring. Hundreds of visitors stepping off to the determined strains of “The Imperial March” is one thing, but having them surrounded by the primary-color playfulness of the ...