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Lego Unveils Smart Play

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology.

Tech Advisor on MSN · 15h

Lego gets noisy – new smart bricks react to play with sound and light

ExtremeTech · 10h

Lego Introduces a 'Smart Brick' That Reacts to Play in Real Time

· 20h

This is what the Lego Smart Brick actually does.

Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, and I came away impressed.

· 1d

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

· 1d

Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO unveils new SMART Play products, plans March launch

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology into block play.

GadgetGuy

Hands-on with Lego’s ‘biggest innovation since the Minifig’

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ages.

Geeky Gadgets

Here is another Lego-themed USB hub, although I don’t think this one is an official Lego version, the Lego Brick USB Hub. This fun Lego USB hub comes with 4 USB 2.0 ports, and measures 119 x 30 x 22mm, and weighs in at 35g. The Lego Brick USB Hub comes ...