Preview release available to first 50 businesses - Limited launch offer expires January 17, 2026 I was spending $30K ...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu?

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Reviews that jump from 'Mixed' to 'Very Positive' almost triple conversion rates, according to games marketing firm ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency.

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.