INDIANAPOLIS — CEO David Baxter isn’t so much interested in blowing the top off Lids Sports Group as he is in adjusting the retailer to better fit today’s — and tomorrow’s — consumer demands. As a ...

Global sports retailer Lids officially launches its 2025 holiday campaign “ALL CAPS,” tapping Stephen A. Smith as the face of the new rollout. The campaign unites a dynamic cast of cultural voices ...

Lids, the home of headwear, is celebrating the latest crop of individuals shaping the future of fitted hat culture with its ...

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest ...

The 2025 "ALL CAPS" campaign celebrates fandom, culture and self-expression with appearances from Quavo, Chase B, Liv Morgan, Dom Mysterio, Chicklet and Maleni, Chris Brickley and more. INDIANAPOLIS, ...