Oracle’s claims about its Exadata database machine’s performance capabilities are merited, but in order to get the benefits, customers have to do more than flip a switch, according to a customer and ...

LinkShare has announced today that it has changed its logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare” as part of the strategy to increase awareness of the Rakuten brand around the ...

It would be generous to say the attribution puzzle is half-solved. A quarter or an eighth solved is more like it. But the direction is clear. Advertisers are getting better at allocating conversion ...

For the third time in a row, LinkShare Corporation, one of the Web's largest affiliate networks, awarded and then revoked its $15,000 quarterly prize to a company accused of diverting commissions from ...

NEW YORK--(BUSINESS WIRE)--Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s ...

Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with a unique way to prospect, retarget, nurture and engage customers to help drive higher conversion.

Japanese e-commerce portal Rakuten will acquire LinkShare, a performance-based online marketing firm, for $425 million. The deal, expected to be complete in four to six weeks, will constitute the ...

LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed. The acquisition expands LinkShare’s existing lead generation capabilities, which ...

Affiliate network LinkShare has launched a new tool designed to monetise Twitter feeds. LinkShare’s TweetShop tool allows anyone with a Twitter following to turn customised tweets into a shopping ...

Rakuten LinkShare today announced that it has entered into an agreement to buy mediaFORGE, a Salt Lake City, Utah-based Internet display advertising technology firm. Financial terms of the deal were ...

Rakuten Inc. said Tuesday it will acquire major U.S. Internet advertising agency LinkShare Corp. for about $425 million (about 46.5 billion yen), a deal that will enable the Japanese online shopping ...

STEPHEN MESSER is Chairman and Chief Executive Officer of LinkShare. Since founding LinkShare in 1996, Mr. Messer has lead the company's efforts to create a unique pay for performance network that ...