Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long before that because Google never considers them eligible in the first place. This is ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to ...

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.