Business Insider

A top GE HealthCare marketing exec reveals the brand strategy that helped the GE spinoff become a $35 billion company two months after going public

GE HealthCare built a brand campaign that helped the company hit a $35 billion marketing cap. The new company launched into a competitive field, and needed a distinct brand identity. The company was ...
adexchanger

GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has ...
B2B Marketing Magazine

GE launches matrix style video campaign

Across the pond, General Electric (GE) has brushed the cobwebs from Agent Smith’s iconic suit, and repurposed the ‘Matrix’ movie’s arch-nemesis as an ‘agent of good’. The ‘Brilliant machines’ campaign ...
Ad Age

BMA-NY: Reimagining marketing at GE

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 33 min ago By Dipanjan Chatterjee - 2 hours 39 min ago By Garett Sloane - 2 hours 58 min ago By John Dioso - ...