The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Marketing automation is not a new concept to B2B marketers by any stretch of the imagination, but the extent to which marketers use their marketing automation platform (MAP) is a different story. When ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

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The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of ...