Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

IMGCAP(1)]In my travels around the country one of the objections I hear most often from managing partners about the effectiveness of marketing is, How do I determine the return on investment on my ...

Agricultural marketing success comes from disciplined planning and cost-based decisions rather than trying to time market ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio. The report was based on data from a ...

University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...