Businesses tend to be over-reliant on existing products, says David James, executive professor of marketing and growth management at Henley Management College. They worry about how to sell their ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Quality is not enough to ensure a product finds a loyal customer base; in the end, ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...