A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor ...

In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was ...

This CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges ...

Like any other business, advisory firms mostly rely on marketing strategies to help generate leads and grow. As for marketing strategies themselves, advisors seem to be stuck developing one – or a few ...

In an era defined by globalisation and rapid technological advancements, the study abroad landscape is experiencing a transformative evolution. Marketing, once considered a mere support function, has ...

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