Marketo, an Adobe company, helps almost 5000 customers around the world to create new customer experiences and boost brand loyalty. Marketo aimed to achieve vendor excellence and commercial success, ...

Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

Scout's analytics platform is getting a piece of Marketo's marketing automation. Marketo's marketing automation capabilties gives Scout Analytics, which was acquired in January by ServiceSource, the ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Adobe and Drift announced Conversational ABM for Marketo Engage, a conversational capability for account-based experiences (ABX) — a new way to identify, understand and engage B2B customer buying ...

Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account data, as well as enhance account engagement across channels. The company also unveiled ...

Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users? Marketo, a San Mateo, Calif.-based marketing automation company, and a ...

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...