From the questionable fox eye look to various lip plumping tricks, the transformative power of makeup is interesting to say the least. But my personal relationship with one beauty trend in particular ...

Everyone’s gumlines are different. Some are high, some are low, some are in between. Some may even be uneven. If you feel self-conscious about your gumline, there are ways to change it. Gum contouring ...

If your gums rest too low or too high on your teeth and you are unhappy with your smile, you may be a candidate for gum contouring surgery. Also called gum reshaping or tissue sculpting, this cosmetic ...

There’s no denying that over the last few years, pared-back make-up has been where it’s at when it comes to trending looks. Whether that’s sheer, sheeny eyeshadows, dewy blush or ‘tired girl’ makeup, ...

Hi, hello, and welcome to today’s brief beauty history lesson (I promise no pop quizzes): Contouring, baking, and extreme highlighting didn't come from your BFF who's, like, super into makeup. It ...

Let's be real - contouring can feel like one of those makeup techniques that looks effortless on beauty gurus but somehow turns into a muddy mess when you try it at home. You've probably watched ...

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While professional makeup artists and TikTok beauty gurus make it look simple, contouring can be intimidating to the everyday consumer. From differentiating between cool, sculpting shades and warm, ...

In theory, contour seems like the dream weaver of beauty techniques. A dusting of powder under your cheekbones, a slight shadow on the side of your forehead, and if Instagram is to believed, just like ...

‘Cold girl’ makeup might have temporarily replaced the extreme contouring brought to the fore by Kim Kardashian, but I’m always keen for sharp cheekbones (or at least the illusion of some…). However, ...

When Beth wrote this blog entry on Kim Kardashian's face contouring technique, let me tell you, everyone went wild! Inspired to test drive the technique, I asked Laura Mercier makeup artist Matin ...