The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...
Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...
The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
Every day, healthcare professionals make choices that change lives. Yet the weight of those decisions grows heavier under rising costs, operational strain, and mounting complexity. Healthcare needs ...
Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...
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