Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In the ever-evolving landscape of modern business, the pressure to innovate is relentless. Organizations are constantly pushed to develop state-of-the-art products, services, and business models that ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. In this episode, Thomas Betts chats with ...

Startup Alley is the place to be at TechCrunch Disrupt 2021 on September 21-23. The sold-out expo area is the virtual home to hundreds of innovative startups ready to demo their tech and talent. While ...

For most of 2025, a team of 25 CNN Underscored writers and editors across seven dedicated teams tested and reviewed thousands of new releases with one goal: to find the most innovative products of the ...

Advanced Methods at Purdue (AMAP) is a cross-departmental initiative connecting behavioral, health and social sciences at Purdue. By providing collaborative opportunities between the College of ...

The Innovation by Design Awards celebrate the people and companies behind some of the world’s best and most thought-provoking design work. This year, Fast Company is recognizing more than 400 projects ...