No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices. The move highlights the growing rivalry between the two carriers as ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

AT&T recently launched an ad campaign that uses the BBB National Programs’ National Advertising Division findings to criticize T-Mobile for “un-truths.” The NAD has ordered AT&T to remove the ...

We’re redefining outdoor advertising by making it mobile, dynamic, and results-driven for brands everywhere.” — Christopher Vehovec, Founder of Spark Mobile ...

AT&T yesterday sued the advertising industry’s official watchdog over the group’s demand that AT&T stop using its rulings for advertising and promotional purposes. As previously reported, BBB National ...

95% of developers using reward-based marketing campaigns believe this has given them a competitive edge in the games market, according to a new report from Almedia. Exploring reward-based UA and PR ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the Adknowledge blog. Many marketers have experienced it: presenting a case to ...