Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

As consumers flood to their smartphones, so advertisers follow in their wake, looking to catch their attention and, ultimately, prise open their wallets. If comScore's latest report is to be believed, ...

Google has introduced its next generation of display ads as it moves to keep pace with the growth of multi-screen viewing. In a blog post the internet giant outlined its thinking behind the update, ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...