Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Universal Music Group and Roblox have signed a new strategic agreement to expand how music, artists, and fans connect inside ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox is revamping its Party system to streamline group play and communication to enhance player experience. The new Party platform aims to provide a safer communication environment for users by ...