John Boyd forever changed the way the United States fights wars, both on the ground and in the air. This is rather impressive considering his own limited battlefield experience, as he just missed ...

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021. I was glad to see that, in an item yesterday called “The Way of the ...

After nearly 50 years of service, the F-15 Eagle—a formidable military jet fighter— has never been shut down in air combat, holding an undefeated record of 104 wins and zero losses. 1 However, prior ...

Years ago Colonel John Boyd, God's gift to military thought by some measures, came up with the "OODA Loop." "OODA" is an acronym for Observe, Orient, Decide, and Act and it's the basis for Boyd's ...

Donald Trump attends the Hank's Yanks 1st Annual Golf Classic at Trump Golf Links on Monday, July 6, 2015, in New York. (Photo by Greg Allen/Invision/AP) Yesterday we looked at how a doofus and ...

“If you screw up, it could literally mean your life or the life of the guy next to you or below you.” “It is rewarding but extremely demanding of your time and physical body. It can kill you if you ...

In a world of smartphones and headphones, we often forget how to be aware of our surroundings. That can be dangerous—or rude, depending on the situation—but you can help yourself out with the "OODA ...

As marketers, our battlefield is the marketplace. We do everything we can to lower our acquisition costs, generate awareness and convert more of an audience, all while striving to be faster and ...

In managing themselves and their institutions to improve performance -- to execute, not just to decide -- executives depend on learning. We aren't good at most things until we've done them for a while ...

The Air Force’s military superiority is centered around the service and individual airmen’s ability to ingest new information and act quickly and decisively. But the unending waves of data being ...