Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the importance of page speed for both ...

Faster loading times can really change how people use a site. They are less likely to leave right away. This activity boosts the metrics that search engines care about. Because of these perks, WebP is ...

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand.

You might be staring at your SEO checklist in disbelief right now. Rightfully so. You’re already optimized the metadata, headers, internal links, copy, and even done some technical setup for every ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Consumers are becoming more demanding and selective with their ...

There are over a billion websites out there, with thousands more popping up every day. But gone are the days when you could just put up a simple page and watch it thrive. Everything is evolving, and ...

Google's John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might ...

These SEO types form a comprehensive strategy that’s crucial for increasing a website’s visibility and ranking in search engine results, which can lead to higher traffic and potential conversions.

Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to ...

Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research ...

Looking for a free image optimizer that can process images in a bulk? Here is a list of free batch image optimizer software for Windows. These software let you optimize multiple images at once to save ...