New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn't impacting many users. One user who pays for Discovery+ ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Shortly after announcing a new picture-in-picture ad format that would play without interrupting the main video, YouTube is introducing another style of ads. This time, commercials are coming to your ...

Prepare to see more ads on YouTube, even when you hit pause. YouTube has been piloting an experience with smart TVs that shows ads when you pause playback, and according to Google, it has been seeing ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

Earlier this week, YouTube’s Twitter account tweeted an “it’s okay to press pause” message that was pretty much immediately misinterpreted. Rather than taking it as an invitation to unplug and unwind, ...