Does it ever feel like the years just vanished overnight? You're not the only one. As we age, our perception of time changes.

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Whether through subtle cues or more overt behaviors, the signs of being perceived in a negative light can be unsettling. Knowing how we come off to others can be an eye-opening experience, to say the ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...