I've been simmering on meaty pressos from Enterprise UX 2017 ever since I left San Fran. One keeper: Robert Reimann's session on Taming Design Complexity with UX Models (see YouTube replay). After his ...

If you’re building an interactive experience or redesigning an existing one, there's one thing you can’t get away from: personas. A persona takes business goals and gives them life. It’s a ...

There are two web UX mapping situations you can be in: first, you have a brilliant idea and the passion to start a new business but haven’t done any sort of UX personas mapping yet. Second, you are ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...