Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

The campaign replaced the iconic Coca-Cola logo on its equally iconic cans with popular names and titles. Read more at straitstimes.com. Read more at straitstimes.com.

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The term ‘artificial intelligence’ was coined in an August ...

Customers today expect seamless, personalised experiences across every aspect of their lives, from entertainment to retail, ...

Personalisation is becoming a sought-after advantage in the workplace. Employees no longer accept a generic experience that doesn’t support them on an individual level. From an organisation’s ...