If you’re like many business owners, you want to use email marketing to grow your company. Emails are an excellent way to get to know your audience and build customer personas. At the same time, you ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

The email inbox of today is vastly different from the inbox of the 2010s — or even the inbox of a few years ago. Today email is ubiquitous and has become the venue where consumers manage their ...

Sending personalized emails directly from Microsoft Excel using Power Automate can significantly enhance your communication efficiency and productivity. This comprehensive guide will walk you through ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...